Lululemon recently opened a showroom in Amsterdam. I hadn’t been in a Lululemon shop since a vacation in the US 2 years ago, so I felt like I had to go there to at least check out this brand new shop (despite the fact that I had already broken the bank with a big order on their European website…)
The shop is located in the Jordaan area, on the Lindengracht, where you also find the Jordaan market on Saturdays.
(Yes, this is summer weather here in Amsterdam.)
The showroom is small, neat and cosy. There were free stroopwafels (Dutch cookies) to munch on. As they’ve just started the showroom, there were only a couple of ads on their bulletin board yet.
Karin, the Dutch showroom manager, welcomed us and took the time to show us around and talk. I told her I had written a rather critical blogpost about my last order on the website, but she was really cool with it and actually asked us for more feedback.
Of course, there isn’t as much choice in the shop as on their website, but there’re also products that you won’t find on the website. And it’s way nicer to see the clothes for real and try them on before making a big investment like spending 118 euro for a pair of pants.
When it comes to prices, they’re the same as on the website (and shipping is free on the website). When it comes to sales (the “We made too much” products on the website), there won’t be any sales in the showroom, which focuses more about displaying the products and building a local community around the brand.
Here are a couple of products that caught my eye:
|This huge yoga bag seemed extremely resistant and had a tons of pockets. It looked so stylish and sturdy, I didn’t even dare look at the price.||These running crops had a very nice fit but I ended up not buying them. The color would have made me stand out a bit too much at the gym, and I could see the color of my underwear through the pants. But they’d be great in a darker color.|
I still ended up buying something though: a pair of comfy dark blue pants that make a great wardrobe staple. I’ve been wearing them almost day-in day-out since then.
Lululemon Amsterdam showroom: www.lululemon.com/amsterdam/amsterdam